SAKA SAUCE 2.0

Helping Saka deliver beyond the pitch.

(CLIENT)

Nando's

(YEAR)

2026

(MY ROLE)

Strategist

(AGENCY)

New Commercial Arts

Challenge.

Challenge.

Most celebrity sauces get a sexy launch and a few weeks of press before disappearing into the ether.

Saka's got stolen.

After launching in 2024, fans reportedly flew abroad just to taste it, bottles vanished from restaurants and a literal black market sprang up on eBay.

So, when Nando's came to us saying they were bringing it back, this time in supermarkets too, there was one question in the room: how do you follow something fans have already turned into a legend?

Brief.

Brief.

Bring the sauce back, and make the return even bigger than its launch.

Bring the sauce back, and make the return even bigger than its launch.

Strategy.

As a lifelong Arsenal fan, I take a lot of pride in saying that there’s an inevitability about Saka’s game. He pretty much always delivers.

Given he’s capable of doing it on the pitch, why couldn’t we get him to deliver his own sauce too?

Creative.

Cue Saka the delivery driver, stepping into the warehouse to bring the sauce back and deliver it nationwide.

Created with.

Created with.

ECDs: Dan Seager & Steve Hall
Creative: Bernard Burton & George Walters
Strategy: Matt Walters & Matt-Straker Taylor
Accounts: Emily Ross, Gaelle Rolland & Lily Gray

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person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? I'd love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? I'd love to hear about it. Let’s create something great together!